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LOTRO: Ex-Turbine exec to joins forces with Hello Kitty Online

Sanrio Digital has in recent times announced a new vice president of Publishing and Business Development for their Hello Kitty Online MMORPG project. Robert Ferrari is joining the HKO team from Turbine, where he previously worked towards the success of such games as Lord of the Rings Online, Dungeons and Dragons Online and Asheron's Call.

"I am pleased to welcome Robert to Sanrio Digital," said Yat Siu, chief executive officer of Sanrio Digital. "We are excited to secure such a well-respected and experienced industry professional on our team. Robert's recognized background and reputation in MMORPGs and social gaming make him the ideal driver for our publishing and business development efforts across the Americas, Europe and other markets. I am certain he will contribute greatly to our global strategy and success."