When Mythic Entertainment released Warhammer Online on September 18, 2008, it quickly became the fastest selling MMORPGRPG ever. A month after release, they announced WAR had registered 750,000 gamers and citizens were buzzing that it may actually make a noticeable dent in World of Warcraft's armor. But as the expression goes: good things usually don't last.

Box sales in your first month are one thing, but what matters most for a subscription MMORPGRPG is gamer retention. Since October 2008, EA and Mythic have remained completely silent about WAR's numbers, something that is never actually a good sign. Player and industry speculation was rampant given consistent reports of an in-game exodus of gamers. The speculation that WAR was losing gamers was confirmed by a financial report released by EA stating that WAR had just over 300k subscribers as of December 31, 2008. Let a new round of speculation about what these numbers mean begin.

Join us after the cut where we'll discuss the reasons I think WAR lost so many gamers in such a short period of time. I'll also chat about how I think Mythic can regain those lost subscriptions and perhaps grow even larger!